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Martin Wise has been a franchisee with Barrett & Coe since 2006.

Martin says “Following some challenging employment periods in the IT and the motor industry, I took a year’s sabbatical and enjoyed being a dad. I also started looking for another business opportunity to fit my criteria: I had to want to do it and I did not want to have to start from scratch. Franchising was a great option and when I found Barrett & Coe who could take my interest in photography and turn it into a business, it meant action”.

From day one the training was not about “theory”, it was about how to make photography easy and profitable, which was perfect for the business and me. The fundamental “building blocks” the tutors teach today are as relevant as they were when I started. Knowing what to say when talking to potential customers is as important as lighting and posing. You need a full understanding of all areas to be a successful and profitable photographer.

Things have kept on developing for me – I opened a studio in 2006. My aim is to have all areas of my business equally professional. Overall, the idea is to work smarter, not harder! Although hard work is involved!

Being part of a progressive group gives me great satisfaction. The support from everyone on the training team and at head office is superb and heartfelt. It’s rewarding to be able to contribute to new initiatives and the support between members is great – for example, I enjoy helping some of the group with their image presentation training on our special viewing software which in turn, helps increase their sales and profits.”

To view Martin’s work please visit

Barrett & Coe Fantastic Photography
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